Core Insights - Synergy CHC Corp. has appointed Damian Marano as Vice President of Beverage, marking a significant step in its expansion into the functional beverage market [1][2] Company Overview - Synergy CHC Corp. is a consumer health and wellness company with a focus on cognitive-enhancing and clean-energy drinks, leveraging its flagship brand FOCUSfactor [7][8] - The company is rapidly scaling its operations across North America, the U.K., and new international markets, indicating strong growth potential [7] Leadership and Expertise - Damian Marano brings over 20 years of experience in sales and business development within the beverage and consumer goods sectors, having held significant roles at The Coca-Cola Company [2][3] - His previous achievements include leading a $200 million ARR portfolio and implementing AI-driven revenue growth strategies at Coca-Cola [2] - Marano's experience also includes generating $2.5 million in ARR at Cypre and achieving a 10x increase in enterprise deal size at H2O.ai [3] Product Development - The company is launching FOCUSfactor Energy Drinks, which are designed to enhance mental clarity and provide clean energy through fast-acting B-vitamins and nootropics [5] - These beverages are positioned alongside Synergy's existing health products, aiming to meet the growing demand for better-for-you drinks [5][6]