Leadership Changes - Scott Woodburn has been appointed as Head of Strategic Partnerships to drive the expansion of Synergy's functional beverages, resigning from the Board [1][2] - Teresa Thompson has been appointed to the Board of Directors, bringing nearly 40 years of retail expertise, particularly in vitamins and supplements [1][3] Expertise and Experience - Woodburn has over 30 years of executive leadership experience in the beverage and consumer goods industries, including roles at Coca-Cola and Fuling USA, and is expected to accelerate Synergy's beverage innovation [2][3] - Thompson's experience includes 29 years as a Pharmacy OTC Buyer at Costco, where she managed the vitamins and supplements categories, enhancing vendor relationships and product assortments [3][4] Strategic Focus - The company is focusing on the functional beverage market with the launch of FOCUSfactor Energy Drinks, which contain B-vitamins and nootropics aimed at enhancing mental clarity and clean energy [4][5] - FOCUSfactor is already established in major retailers across the U.S., Canada, and the U.K., and the company aims to expand its reach in wellness and functional nutrition [4][5] Market Potential - The global energy and wellness drinks market is valued at over $100 billion, presenting significant growth opportunities for Synergy [2][3] - The company is gaining momentum and aims for scalable, long-term growth in the functional beverage sector [5]

Core Insights - Synergy CHC Corp. has appointed Damian Marano as Vice President of Beverage, marking a significant step in its expansion into the functional beverage market [1][2] Company Overview - Synergy CHC Corp. is a consumer health and wellness company with a focus on cognitive-enhancing and clean-energy drinks, leveraging its flagship brand FOCUSfactor [7][8] - The company is rapidly scaling its operations across North America, the U.K., and new international markets, indicating strong growth potential [7] Leadership and Expertise - Damian Marano brings over 20 years of experience in sales and business development within the beverage and consumer goods sectors, having held significant roles at The Coca-Cola Company [2][3] - His previous achievements include leading a $200 million ARR portfolio and implementing AI-driven revenue growth strategies at Coca-Cola [2] - Marano's experience also includes generating $2.5 million in ARR at Cypre and achieving a 10x increase in enterprise deal size at H2O.ai [3] Product Development - The company is launching FOCUSfactor Energy Drinks, which are designed to enhance mental clarity and provide clean energy through fast-acting B-vitamins and nootropics [5] - These beverages are positioned alongside Synergy's existing health products, aiming to meet the growing demand for better-for-you drinks [5][6]