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Meta’s Threads makes a play for podcasters and their rabid fans
Fortune· 2025-12-22 16:14
Core Insights - Meta Platforms Inc. is enhancing its Threads platform by introducing podcast previews, allowing users to upload snippets of shows directly in their feeds to increase engagement among podcasters and fans [1] - The company aims to create a community around podcasts, with features that encourage podcasters to interact with their audience, thereby making Threads a more attractive platform for discussions [2][3] Group 1: Features and Engagement - Threads has recently added the ability to link to podcasts on user profiles, directing users to platforms like Apple Podcasts, iHeart, or Spotify, which is part of its strategy to attract podcasters [2] - The platform is hosting live events, such as a recent taping of the basketball podcast "All The Smoke," to foster engagement and conversation among creators and their fans [3] - The company believes that podcasts align well with the interests of its user base, as podcasters often provide valuable insights and analysis that resonate with Threads users [4] Group 2: Market Position and Competition - Threads was launched in 2023 as a response to changes made to Twitter by Elon Musk, aiming to capture users looking for an alternative social media platform [4] - Despite reaching over 150 million daily active users, Threads is still working to attract high-profile creators to post regularly [4] - The platform faces competition from other social media and community platforms like Reddit, Discord, Substack, and Patreon, which also cater to podcast discussions and creator engagement [6]
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TechCrunch· 2025-11-24 15:48
Facebook takes on Reddit with launch of nicknames for Facebook Groups https://t.co/RVRaRcdW4W ...
Facebook takes on Reddit with launch of nicknames for Facebook Groups
TechCrunch· 2025-11-24 15:46
Core Insights - Meta introduces a nickname feature for Facebook Groups, allowing users to post under custom usernames while maintaining privacy, marking a shift from its traditional "real name" policy [2][3][4] Group 1: Feature Overview - The nickname feature enables users to participate in groups more personally while protecting their privacy, similar to platforms like Reddit and Discord [2][4] - Users can customize their nicknames, which must comply with Facebook's Community Standards and cannot duplicate existing group member names [5][10] - The feature allows users to hide their main profile and photo from group members, although group admins and Facebook's systems will still have access [4][12] Group 2: User Interaction - Users can switch to using a nickname when creating a post, with the option to revert to their real name at any time [7][10] - Nickname changes are limited to once every two days, and past posts will reflect the new nickname, although updates may take time to synchronize across devices [10][12] - Users with nicknames will not have access to certain features like Live Video and private messaging [12]