Facebook Reels
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Facebook announces that all videos on its platform will soon be shared as reels
TechCrunchยท 2025-06-17 17:56
Core Points - Facebook will soon convert all videos shared on its platform into reels, regardless of length or orientation [1][2] - The "Video" tab will be renamed to the "Reels" tab, and users will no longer need to choose between video posts and reels as all uploads will automatically be shared as reels [1][2] - Reels will not have length or format restrictions, moving away from the current 90-second limit for reels [2] - The update aims to streamline the video-sharing experience on Facebook, similar to changes made on Instagram in 2022 [2] - Users will have a simplified publishing flow and access to more creative tools, along with control over audience settings for their reels [3][6] - The change may cause dissatisfaction among users, particularly regarding the format of horizontal videos being uploaded as vertical reels and the mixing of longer and shorter videos [5] - Default audience settings for reels will align with those for the Feed, allowing users to choose who can see their reels [6] - Facebook will continue to support various types of video content, including short, long, and Live videos, with a gradual global rollout of these changes [7]