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Coke Is Leaning Into the Protein Craze as It Lands in More Drinks, Snacks—and Pet Foods
Investopedia· 2025-10-21 22:15
Core Insights - Coca-Cola is expanding its dairy processing capabilities by opening one of the largest dairy processing plants in the U.S. to meet the rising demand for protein-rich products, particularly Fairlife milk, which is lactose-free and lower in sugar [1][2] - The interest in protein-rich foods is increasing, partly due to the growing use of GLP-1 medications among American adults, with about 12% currently using these drugs [2][4] - Competitors across the food and beverage industry are also innovating to introduce protein-dense products, indicating a broader dietary shift among consumers [3][4] Company Strategies - Coca-Cola's CEO, James Quincey, acknowledges the competitive landscape as other companies release their own protein-focused products, emphasizing the need for innovation [2][3] - General Mills is actively launching high-protein versions of various products, including Cheerios and mac and cheese, and is also considering protein content in pet foods [4][5] - Other companies, such as Starbucks and PepsiCo, are also enhancing their product lines with high-protein options, indicating a trend towards protein fortification across the industry [6][7] Market Trends - The demand for protein-rich products is reflected in consumer purchasing behavior, with Premier Protein Shakes ranking among the top purchases during Amazon's Prime sales [4] - The trend is supported by a general consumer preference for protein, which is associated with feelings of fullness and muscle building, despite nutritionists noting that Americans typically consume enough protein [4][5] - Companies like Ingredion are experiencing significant demand increases for protein fortification products, highlighting the market's shift towards protein [5]
Coca-Cola Shares Gain After Earnings Beat Despite Challenging Market Conditions
Financial Modeling Prep· 2025-10-21 18:35
Core Insights - Coca-Cola Co. shares increased over 3% in intra-day trading following third-quarter results that slightly exceeded Wall Street expectations despite a challenging operating environment [1] Financial Performance - Net revenue rose 5% to $12.45 billion, slightly above the consensus estimate of $12.48 billion [4] - Comparable earnings per share were $0.82, beating expectations of $0.78 [4] - The company reaffirmed its full-year 2025 guidance for comparable EPS growth of around 3% and organic revenue growth between 5% and 6% [4] Market Dynamics - The company faced weaker volumes in key markets such as the U.S. and Latin America due to inflationary pressures leading consumers to opt for lower-priced sodas [1] - Despite challenges, demand remained stable in the U.S. and select international markets, with unit case volumes rising 1% [3] - Price increases for brands like Topo Chico sparkling water and Fairlife milk helped offset declines in other segments [3] Product Strategy - A health initiative led by U.S. Health Secretary Robert F. Kennedy Jr. has influenced Coca-Cola's product strategy, with plans to introduce a new Coke variant made with natural cane sugar instead of corn syrup [2] - Analysts noted that this shift would likely increase production costs [2] Volume Trends - Gains in water, sports drinks, coffee, and tea offset declines in juice, dairy, and plant-based beverages, while sparkling soft drink volumes remained flat year-over-year [3]