Core Insights - Snap Inc. has launched a creator-led campaign in India called 'Care Not Control' aimed at enhancing digital safety conversations between teenagers and their caregivers, coinciding with World Mental Health Day on October 10 [1][4] Group 1: Campaign Overview - The 'Care Not Control' initiative addresses the gap between teen social media usage and parental understanding by encouraging open dialogue rather than restrictive supervision [2] - The campaign is centered around Snap's Family Centre tool, which aims to help families balance parental oversight with teenage independence [2] Group 2: Content and Creators - The initiative includes a six-part short video series featuring six Indian creators: Dhiraj Sanap, Kapil Kanpuriya, Mayo Japan, James Libang, Pranjali Singh, and Namrita Kour, showcasing diverse Indian cultures and experiences [3] - The videos will be released from October 7 to October 10 across Snapchat and Instagram accounts of the participating creators and Yuvaa, with additional promotion through youth-focused social media pages [4] Group 3: Strategic Emphasis - Uthara Ganesh, Head of Public Policy for India and South Asia at Snap Inc., highlighted the importance of empathy and partnership in promoting digital well-being as young people's online and offline lives become more interconnected [4]