Core Insights - FanDuel has launched a tiered loyalty program called FanDuel Casino Rewards Club, which allows members to earn points based on their spending and offers various benefits at different tiers [6]. Group 1: Loyalty Program Structure - Members earn between 1 point and 3 points for every dollar spent, which determines their tier for each month [6]. - The program includes a reward machine that provides opportunities to earn site credit and birthday bonuses [6]. - Tier two members can earn casino credit equal to 5% of their net loss, with higher tiers receiving increased percentages: 10% for tier three, 15% for tier four, and 25% for VIP members [3][6]. Group 2: Benefits and Comparisons - The VIP tier offers exclusive benefits such as early access to new games, luxury suite access during events, and 24/7 priority support [4]. - Other online casinos, like MGM's BetMGM Rewards and Fanatics Sportsbook, also have loyalty programs with unique perks, including redeemable points for online and physical experiences [4][5]. - FanDuel Casino Rewards Club is currently available only in New Jersey, Michigan, Pennsylvania, and West Virginia [5].

Core Insights - FanDuel has launched the FanDuel Casino Rewards Club, a new rewards program aimed at enhancing customer loyalty and experience [1][2] - The program is currently available in New Jersey, Michigan, Pennsylvania, and West Virginia, and is designed to provide meaningful rewards and transparency [2][4] - The brand campaign "Calling All Thrillionaires" has been updated to promote the new rewards program, featuring engaging video content [3][4] Company Overview - FanDuel is recognized as the premier online gaming company in North America, with a strong presence across all 50 states and approximately 17 million customers [5][6] - The company operates various platforms, including FanDuel Sportsbook, FanDuel Casino, and FanDuel Racing, and has a significant retail presence with 25 locations [5] - FanDuel Group is a subsidiary of Flutter Entertainment, which is the largest sports betting and gaming operator globally [6] Rewards Program Details - The FanDuel Casino Rewards Club allows players to earn points for every real-money dollar spent, unlocking levels that offer rewards ranging from 5% to 25% Weekly Bonus Back offers [2][3] - The program emphasizes transparency, clearly outlining the rewards associated with each tier, which enhances customer engagement [2][4] - Unique rewards include exclusive Reward Boxes and birthday bonuses, aimed at celebrating customer loyalty [2][3] Marketing Campaign - The updated "Calling All Thrillionaires" campaign features three videos and aims to highlight the thrilling experience provided by the Rewards Club [3][4] - The campaign is designed to resonate with customers who enjoy the excitement of gaming, using innovative marketing strategies to stand out in a competitive market [4][5] - The campaign will be promoted in key markets, including New Jersey, Pennsylvania, and Michigan, to maximize reach and engagement [4]