Core Insights - High Tide Inc. is expanding its retail presence with the opening of a new Canna Cabana store in Cornwall, Ontario, set to begin sales on May 12, 2025, bringing the total store count to 197 across Canada and 81 in Ontario [1][4] Group 1: Expansion Strategy - The new store is strategically located beside a national grocery chain in a high-traffic shopping center, targeting a community of over 50,000 people with little local competition [2] - The company aims to reach its milestone of 200 Canna Cabana locations by the end of May 2025, driven by free cash flow and a focus on high-quality real estate [4] Group 2: Market Position - High Tide is recognized as the second-largest cannabis retailer globally by store count, with a diversified and fully integrated operation across all components of cannabis [5] - Canna Cabana is the largest cannabis retail chain in Canada, with a unique loyalty-focused retail model contributing to leading same-store sales in the industry [4][5] Group 3: Innovation and Technology - High Tide employs Fastendr™, a fully automated technology that enhances the buying experience through retail kiosks for browsing, ordering, and pickup [6] - The company operates a suite of leading accessory e-commerce platforms, further diversifying its revenue streams [6] Group 4: Brand Portfolio - High Tide's brand roster includes several consumer-facing brands such as Queen of Bud™, Cabana Cannabis Co™, and Daily High Club™, among others [7] - The company is also involved in the CBD market through various online platforms, expanding its product offerings [7] Group 5: Recognition and Growth - High Tide has been recognized as one of Canada's Top Growing Companies for four consecutive years and ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023 [9]

Core Insights - High Tide Inc. reported CAD $6.8 million in total retail gross revenues during the 4/20 long weekend, marking a 10% increase compared to the previous week [1] - The company launched its largest 4/20 customer appreciation giveaway, awarding a grand prize of CAD $100,000 [2] - The 4/20 giveaway was modified to feature a cash prize instead of a Tesla Model Y, with the winner being an ELITE member from Winnipeg [3] Financial Performance - Total sales during the 4/20 weekend reached CAD $6.8 million, reflecting strong sales momentum across all retail channels [1][4] - The increase in sales indicates a successful customer-first strategy that positions Canna Cabana as a leading retail brand in the cannabis sector [4] Customer Engagement - High Tide has over 1.8 million Cabana Club members, with ELITE memberships growing at an accelerated rate [5] - The annual 4/20 giveaway was open to all legal-age Canadians, reinforcing the company's commitment to customer engagement and loyalty [5] Employee Incentives - High Tide granted 136,000 incentive stock options to employees, consultants, and management, which are exercisable at the closing price of the company's common shares [6] Company Overview - High Tide is the second-largest cannabis retailer globally by store count, with 196 locations across Canada [7] - The company operates various retail and e-commerce platforms, including Canna Cabana and several accessory e-commerce sites [8][9] - High Tide has been recognized as one of Canada's Top Growing Companies and ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023 [11]