Core Insights - FAT Brands Inc. plans to expand its Fatburger franchise by opening 40 new locations in Florida over the next 10 years, including areas like Jacksonville [1][2] - Whole Factor Inc., an existing franchisee, has successfully developed the Fatburger brand in Florida since 2021, with a previous 14-unit deal in Orlando and Tampa [1][2] - The Riverview and Celebration locations have exceeded expectations, indicating strong demand for Fatburger's offerings [2] Company Overview - FAT Brands is a global franchising company that owns 18 restaurant brands, including Fatburger, and operates over 2,300 units worldwide [3] - Fatburger has a legacy of over 70 years, known for its customizable burgers and a menu that includes various sides and desserts [4] - The brand has a strong fanbase, including celebrities and athletes, and emphasizes a high-quality dining experience [4]