Core Insights - Amazon has launched a new private-label brand called Amazon Grocery, offering over 1,000 grocery items priced mostly under $5, including fresh produce, meat, and seafood [1][2] - The new brand combines existing lines, Amazon Fresh and Happy Belly, into a single collection aimed at providing quality grocery items at competitive prices [1][2] - Amazon Grocery will compete with other retailers' private-label brands, such as Walmart's Great Value and Target's Favorite Day, and will introduce new products in the coming months [3] Product Offerings - The Amazon Grocery line includes items like fresh bakery cinnamon rolls, refrigerated pizza dough, and bottled spring water, with plans to expand to frozen meals and other grocery essentials [3][4] - Amazon previously launched the "Amazon Saver" brand to offer budget-friendly staples, indicating a continued focus on price-conscious products [4] Market Position - Amazon's private-label brands are gaining traction, with a reported 15% increase in customer purchases of private-brand products in 2024 compared to the previous year across its platforms [4] - The introduction of Amazon Grocery aligns with current consumer trends towards price sensitivity, aiming to help customers manage their grocery budgets effectively [2]

Target plans to double down on its third-party marketplace, media network and same day delivery services to drive more than $15 billion in revenue growth over the next five years, it said Tuesday at an investor meeting in New York City. The retailer's plans to grow its business and better compete against rivals like Walmart and Amazon come as Target finds itself in a rough patch, struggling to grow sales of high-margin discretionary merchandise and reclaim its competitive advantage. Shares of Target fell mo ...