Core Insights - The shift from traditional SEO to AI-powered search necessitates that brands optimize their product data to enhance visibility and relevance in search results [1][2][3] - Generative AI is expected to significantly influence ecommerce, with predictions indicating it could impact up to 19% of global Cyber Five sales, equating to approximately $61 billion in spending [3] Company Developments - BigCommerce and Feedonomics have integrated the AI-powered search engine Perplexity to provide customers with enhanced product visibility in AI search results [1][2] - Feedonomics supplies Perplexity with pre-optimized, structured product data, improving the accuracy and contextual relevance of search results for merchants [2][3] Industry Trends - The emergence of agentic shopping, where AI agents assist consumers in their purchasing decisions, highlights the importance of high-quality product catalogs and optimized data transfers [4][5] - The demand for agentic experiences in shopping is growing, with consumers increasingly relying on AI for accurate product information and recommendations [5] Strategic Implications - Brands must ensure their product data is structured and accessible to AI search channels to drive relevance, customer loyalty, and growth in a competitive digital landscape [3][4] - The collaboration between BigCommerce, Feedonomics, and Perplexity aims to set a new standard for ecommerce search by delivering AI-ready data that enhances search experiences and conversion rates [5]