Feel Good Fleece
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Hollister and Taco Bell Turn Y2K Nostalgia into the Season's Spiciest Drop
Globenewswire· 2025-11-24 13:00
Core Insights - Hollister Co. and Taco Bell are launching a limited-edition collaboration on December 1, 2025, featuring a Y2K-inspired capsule collection that combines Hollister's Feel Good Fleece with Taco Bell's branding [1][3][4] Product Details - The collection includes 11 apparel styles, such as retro-style hoodies, joggers, graphic tees, baggy denim, and cozy socks, all designed to reflect a nostalgic Y2K aesthetic [1][2][6] - Prices for the apparel range from $14.95 to $79.95, with sizes available from XS to XL [4] Marketing Strategy - The collaboration aims to resonate with youth culture, leveraging nostalgia while appealing to a new generation [3][4] - Taco Bell Rewards Members will have early access to the collection and a chance to win limited-edition sweatshirts through an in-app promotion [5][10]