Core Insights - The 56th China (Shanghai) International Furniture Expo showcases the Italian Lounge, highlighting renowned Italian design brands and their unique values in design and lifestyle [1][3] - Natuzzi Italia's innovative designs, such as the Fiore armchair, exemplify the blend of organic beauty and contemporary functionality, emphasizing the brand's commitment to craftsmanship and artistic integration [3][5] Company Strategy - Natuzzi Italia is undergoing a comprehensive strategic upgrade across products, marketing, and channels, demonstrating confidence in the Chinese market [7] - The brand is expanding its retail presence in emerging cities while enhancing existing stores in major cities, with a focus on immersive experiences that connect with target consumers [10][12] - Natuzzi Italia's flagship store in Wuxi, covering over 650 square meters, represents a significant milestone in its strategic layout in the Yangtze River Delta [10] Digital Transformation - The integration of online and offline channels (O2O) is crucial, with digital platforms like official websites and social media guiding customers to in-store experiences [12][18] - Natuzzi Editions has launched a WeChat mini-program that has shown strong user engagement and potential in the new middle-class consumer segment [17] Global and Local Synergy - Natuzzi emphasizes a harmonious blend of global vision and local innovation, participating in international design events and sponsoring the Italian Pavilion at the 2025 Osaka Expo [13][15] - The brand's commitment to sustainability and cultural integration is evident in its collaborations with local designers and projects, enhancing its presence in the Chinese market [15][20] Customer Engagement - Natuzzi Editions has created immersive experiences through collaborations with Italian brands, attracting high-intent users and showcasing the effectiveness of cross-industry partnerships [17] - Upcoming initiatives include themed Italian gala dinners and enhanced digital platforms to deepen emotional connections with high-end clientele [17][18]