Core Insights - Walmart Inc. is enhancing its third-party Marketplace by introducing a Premium Musical Instrument Shop, indicating a strategic shift towards higher-value, specialized categories to support online growth [1][5] Group 1: Marketplace Expansion - The new digital storefront features professional-grade instruments and accessories from renowned brands like Fender, Roland, Boss, and Zildjian, expanding Walmart's curated offerings [2] - The addition of premium musical instruments broadens the category mix of the Marketplace while leveraging Walmart's existing fulfillment capabilities and traffic scale [5] Group 2: E-commerce Performance - In the third quarter of fiscal 2026, Walmart's U.S. e-commerce sales surged by 28% year over year, driven by Marketplace, advertising, and store-fulfilled services [3] - Marketplace-led categories, including electronics, apparel, toys, and hardlines, experienced growth exceeding 40% during the quarter, highlighting the platform's role in general merchandise growth [3] Group 3: Advertising Revenue Growth - Walmart's global advertising business grew by over 50% in the third quarter, with U.S. advertising increasing by more than 30%, partly due to heightened seller participation in the Marketplace [4] - Advertising and membership income accounted for approximately one-third of consolidated adjusted operating income during the quarter, reflecting the increasing contribution of seller-driven services [4]