Company Overview - Lululemon Athletica Inc. is a yoga-inspired athletic apparel company founded in 1998 and based in Vancouver, Canada, offering a variety of athletic apparel and accessories for women, men, and children [1] - The company primarily sells its products through brick-and-mortar retail stores in North America while expanding through e-commerce and international retail locations [1] Q3 Earnings Preview - Lululemon is set to report its EPS on December 11, with Wall Street expecting low sales growth of 3.72% and negative year-over-year EPS growth [2] - Zacks Consensus Estimates for sales are $2.49 billion for the current quarter and $10.98 billion for the current year, reflecting a year-over-year growth estimate of 3.68% [3] Sales and EPS Estimates - Current quarter sales estimates range from $2.44 billion to $2.56 billion, with year-over-year sales growth estimated at 3.72% [3] - EPS estimates for the current quarter are between $2.16 and $2.26, with a year-over-year decline of 22.65% expected [4] Challenges Facing Lululemon - Lululemon shares have declined by approximately 50% year-to-date, underperforming the market and peers [5] - The company faces significant challenges including tariff impacts, with an estimated $240 million hit in fiscal 2025 and $320 million in fiscal 2026 [6] - Increased competition from new brands and established lifestyle brands is affecting Lululemon's market position [6] - The North American business is contracting due to consumer hesitance amid rising interest rates and inflation fears [7] Market Reaction and Expectations - The options market is pricing in a potential move of +/- 13% following the Q3 EPS announcement [4] - The upcoming EPS report is critical as the company navigates margin pressures, competition, and slowing demand, with the market questioning if the negative news is already priced in [7]