Summary of Reed's (REED) Conference Call - June 26, 2025 Company Overview - Reed's operates in the beverage industry, specifically focusing on ginger-based products such as ginger ale and ginger beer, as well as craft sodas under the Virgil's brand [4][6][25] - The company has a long-standing history since the 1980s and has expanded its product portfolio over the years [4][5] Core Points and Arguments Business Strategy and Product Innovation - The CEO expressed excitement about the company's direction and recent innovations, including a new functional beverage line launched in 2025 [3][15] - Reed's is focusing on expanding its product offerings in the flavored malt beverage (F&B) category, which is experiencing significant growth in the U.S. market [6][11] - The company is also introducing a zero-sugar ginger ale to align with consumer trends towards healthier options [10][11] Market Opportunities - There is a strong belief that the ginger beer and ginger ale segments have substantial growth potential, particularly in non-traditional channels such as convenience stores and dollar stores [9][10] - The company aims to enhance its distribution network, currently reaching 32,000 retail doors, with plans to expand further [16][17] Financial Performance and Strategic Initiatives - The company underwent a recapitalization in Q4 2024, which reduced debt and allowed for reinvestment in working capital [18][19] - The focus is on achieving profitable growth, with a target to reach breakeven and net profitability in the near future [20][21] - The management is closely monitoring sales velocity and channel expansion to drive top-line growth [21][24] Margin Improvement - Reed's is working on margin expansion, aiming to improve gross margins to the mid-30s percentage range, with aspirations to reach the high 30s or even 40% in the long term [24][25] Additional Important Insights - The company is committed to maintaining high-quality standards in its products, emphasizing the use of premium ingredients [25][26] - There is a strong focus on building brand strength and customer relationships, with plans to enhance marketing efforts for new products [30][32] - The management team is optimistic about the future, citing a clean balance sheet and a strong brand as key advantages [28][29] Conclusion - Reed's is positioned for growth in the beverage market, with a clear strategy focused on innovation, market expansion, and improving financial performance. The management is optimistic about capturing new opportunities while maintaining a commitment to product quality and customer satisfaction [27][33]

10 June 2025 | 8:42AM EDT Americas Beverages NielsenIQ data thru 5/31 - Total alcohol beverage $ sales declines continue Our View - Recent NielsenIQ xAOC+C sales trends for total alcoholic beverages declined -3.9% for the 2-wks ending 5/31/25 (vs -3.1%/-2.2% for 4/12-wks). The data reflects continued pressure on volumes, with trends worsening sequentially, down -5.9% (vs -4.8%/-3.8% for 4/12-wks) against slightly higher pricing growth, up +2.2% for 2-wks (vs +1.8%/+1.6% for 4-/12-wks). Note that results for ...