As filed with the Securities and Exchange Commission on March 20, 2026. Registration Statement No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 GOPRO, INC. (Exact name of Registrant as specified in its charter) Delaware 3861 77-0629474 (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) (I.R.S. Employer Identification Number) 3025 Clearview Way ...

Financial Data and Key Metrics Changes - Fiscal 2025 showed substantial improvement over 2024, with operating expense reductions of $93 million and flat gross margins of 34% despite a $20 million impact from IEEPA tariffs [17] - Revenue for Q4 was $202 million, slightly below guidance of $220 million ± $5 million, with positive adjusted EBITDA of $1 million [17] - Cash flow from operations improved by $104 million year-over-year, reaching $16 million in Q4 [17][20] - GAAP and non-GAAP loss per share improved to $0.59 and $0.30 respectively, compared to losses of $2.82 and $2.42 in the prior year [19] Business Line Data and Key Metrics Changes - Revenue from the retail channel was $482 million, accounting for 74% of total revenue, while revenue from gopro.com, including subscription and service revenue, was $170 million, or 26% of total revenue [18] - Subscription and service revenue remained flat year-over-year at $106 million, representing 16% of total revenue [18] Market Data and Key Metrics Changes - The 2025 street average selling price (ASP) was $357, reflecting an 8% improvement year-over-year [18] - The company expects revenue growth in 2026 to range from $750 million to $800 million, nearly 20% growth based on the existing product lineup [20] Company Strategy and Development Direction - The company aims to diversify its business and expand its total addressable market (TAM) through new product launches, including the MAX2 360 camera and the LIT HERO camera [7][8] - GoPro is focusing on AI content licensing and has launched an AI training program that allows subscribers to monetize their content for AI model training [9][10] - The introduction of the GP3 processor is expected to significantly enhance performance and image quality, positioning GoPro to lead in both existing and new professional product categories [13][15] Management's Comments on Operating Environment and Future Outlook - Management acknowledged ongoing macroeconomic pressures, including tariffs and rising memory costs, but expressed optimism about strengthening the operating profile and advancing the product cycle [16] - The company anticipates a reduction in operating expenses in 2026, with a focus on expense management and litigation cost reductions [21][25] Other Important Information - GoPro's patent portfolio has exceeded 1,500 U.S. patents, and the company is committed to defending its innovations against competitors [11][12] - The company announced a $50 million financing, with $25 million already closed, to support its operations [23] Q&A Session Summary Question: No questions were registered during the Q&A session - There were no questions from analysts during the Q&A session, and the operator noted the absence of inquiries [26][27]

Core Viewpoint - The introduction of the Fluid Pro AI gimbal by GoPro has positively impacted investor sentiment, leading to a nearly 4% increase in stock price, despite it not being a camera product [1]. Product Announcement - GoPro announced the launch of the Fluid Pro AI, an AI subject tracking gimbal designed to stabilize cameras [2]. - The gimbal is compact and priced at $229.99, with no specified shipping date for preorders [2]. Product Features - The Fluid Pro AI includes interchangeable mounts for various GoPro cameras, can function as both a front- and rear-facing tracker, and features an integrated fill light [3]. - The device offers up to 18 hours of runtime when fully charged [3]. Market Positioning - GoPro is striving to maintain relevance in a market where smartphones increasingly incorporate powerful cameras, and investors view this new product as a significant step in that direction [4].