Core Insights - Emerging brands are showing strong competitive positioning that can lead to long-term growth opportunities [1] - Identifying these brands early can uncover significant investment potential, despite the volatility in their stock prices [1] E.l.f. Beauty - E.l.f. Beauty has seen a stock decline of 67% but continues to be a leading cosmetics brand with a strategy focused on premium products at competitive prices [4][6] - The company has grown its trailing-12-month revenue from $578 million to $1.52 billion over the past three years, indicating strong growth [5] - In the recent quarter, net sales increased by 38% year over year to $489 million, despite a challenging consumer spending environment [8] - E.l.f. Beauty's market cap is currently $4.4 billion, with a forward price-to-earnings (P/E) multiple of 24, which is considered reasonable for a fast-growing brand [8] On Holding - On Holding's stock has decreased by 29% from recent highs, but the brand shows significant growth potential with a 35% year-over-year sales increase on a constant-currency basis [9] - The company has a market cap of $15 billion and a forward P/E of 26, which is attractive given its sales and earnings growth exceeding 30% year over year [13] - On Holding maintains strong pricing power, indicating a durable brand that can sustain premium pricing without resorting to discounts [11][12]