Core Insights - Ford's commercial arm, Ford Pro, is becoming the company's primary growth driver, with Q3 2025 EBIT increasing by 9.4% year-over-year to $2 billion on revenues of $17.4 billion, which is up 9% [1][8] - Ford Pro's EBIT margins exceeded 11% in the last reported quarter, making it the most profitable segment of Ford [1][8] - The segment's EBITDA margin for the first nine months of 2025 was 10.6%, with wholesale volumes and revenues increasing by 3% and 1%, respectively [1] Business Model and Services - Ford Pro integrates vehicle sales, services, and software into a cohesive ecosystem tailored for commercial clients, featuring models like the F-150, Super Duty, and Transit [2] - The service infrastructure and digital integration are key differentiators, with the dealer network expanding by adding 1,700 service bays and 500 mobile vans, establishing Ford as the largest mobile service fleet in the U.S. [3] Software and Recurring Revenue - Software is identified as a significant area for profitability, with paid software subscriptions rising by 8% sequentially to 818,000 in Q3, enhancing high-margin recurring revenues [4] - Fleets utilizing Ford's software experience a 20-point higher service parts capture rate, indicating improved customer retention and parts sales [4] Competitive Landscape - Competition in the commercial fleet sector is intensifying, with General Motors ramping up its GM Envolve platform and Stellantis developing its connected fleet software under the Mobilisights unit [6] Stock Performance and Valuation - Ford shares have increased by 22.8% over the past year, underperforming compared to General Motors' 27% rise and Stellantis' 26% decline [7] - Ford trades at a forward price-to-sales ratio of 0.32, below the industry average, and holds a Value Score of A [10]