Key Takeaways Ford will launch a midsize $30K electric pickup in 2027, using its new Universal EV Platform.The shift to U.S.-made LFP batteries aims to cut costs and boost vehicle interior space.Ford faced $12B in EV losses in 1H25, but hybrid sales are growing.Ford (F) is rewriting its electric playbook. After a few tough years in the EV market, the automaker is steering away from high-priced models and aiming for affordability. The new plan revolves around a fresh platform designed for a lineup of lower-c ...

Ford Motor Co. CEO Jim Farley announces a new electric vehicle platform and assembly system at the Louisville Assembly Plant on August 11.Ford Motor Co. Less than two weeks after announcing its electric vehicle unit lost $1.3 billion during the second quarter and expected to lose billions more this year, Ford Motor Co. now plans to invest around $5 billion to reset its EV program with more affordable vehicles produced more efficiently, at lower cost, the automaker announced Monday.The key to the strategy is ...