Core Viewpoint - Fox Corp. is set to launch its direct-to-consumer streaming service, Fox One, ahead of the NFL season later this year, marking a significant move into the streaming market [1][4]. Group 1: Service Launch Details - The streaming service will be named Fox One and is expected to launch before the NFL season [1]. - Pricing for Fox One will align with wholesale pricing, similar to what pay-TV distributors pay for Fox channels, and cable TV subscribers will have access at no additional cost [2]. - The CEO emphasized that the pricing will be healthy and not discounted [2]. Group 2: Strategic Intentions - The company aims to retain traditional cable subscribers and avoid losing them to the new streaming service [3]. - Fox Corp. is exploring partnerships with other distributors and services to enhance the offering of Fox One [3]. Group 3: Market Context - Fox has been relatively late to the streaming market compared to competitors, having previously only offered Fox Nation and Tubi [4]. - The decision to launch Fox One follows the abandonment of a joint venture sports streaming app, Venu, with Warner Bros. Discovery and Disney, leaving Fox as the only partner without a subscription streaming app [5].