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Interparfums Announces Fragrance License Agreement with Longchamp
Globenewswireยท 2025-07-22 12:05
Core Insights - Interparfums, Inc. has signed an exclusive fragrance license agreement with Longchamp, effective through December 31, 2036 [1] - Interparfums SA will handle the creation, development, production, and distribution of Longchamp-branded fragrances, with the first launch anticipated in 2027 [2] Company Overview - Interparfums, Inc. operates in the global fragrance market since 1982, managing a diverse portfolio of prestige fragrance brands under license agreements [5] - The company has two operating segments: European operations through its 72% owned subsidiary Interparfums SA, and U.S. operations through wholly owned subsidiaries [5] Longchamp Overview - Longchamp, founded in 1948, is known for its values of authenticity, energy, and optimism, and has expanded its product offerings to include travel accessories, handbags, and more [4] - The brand is committed to sustainability and has a strong global presence with over 400 stores in 80 countries [4] Strategic Importance - The partnership with Longchamp is seen as a strategic move to enhance Interparfums' fragrance portfolio and expand its market presence [3] - Both companies express optimism about the collaboration, highlighting the potential for innovation and brand value enhancement [3]