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台湾销量预增40%,穿戴设备成华为海外破局先锋?
Guan Cha Zhe Wang· 2025-10-17 13:32
Core Insights - Huawei's wearable devices are performing well in overseas markets despite restrictions on its smartphones due to the Google ecosystem [1][3][8] - The company aims to leverage the high demand for smart wearables in Taiwan, expecting a 40% increase in sales volume and a 60% increase in revenue for its wearable products this year [1][3] Group 1: Market Performance - Huawei has maintained its position as the global leader in the wearable market, with a 20.2% market share and 990 million units shipped in Q2 2023, reflecting an 11.7% year-on-year growth [3][4] - In Taiwan, Huawei's wearable products are expected to see significant growth, with sales volume projected to increase by 40% and revenue by 60% following the introduction of the WATCH GT 6 series [1][3] Group 2: Competitive Landscape - Xiaomi has also shown strong performance in the wearable market, achieving an 18.9% market share with 9.5 million units shipped in Q2 2023, a 61% increase year-on-year [4][6] - Huawei's wearable devices are less dependent on the Google ecosystem compared to its smartphones, allowing for greater flexibility and market penetration [3][8] Group 3: Strategic Focus - Huawei is focusing on building a high-end brand image in overseas markets while enhancing product compatibility with both iOS and Android systems [2][3] - The company emphasizes the independent value of its wearable products, positioning them as essential health and fitness monitoring devices rather than mere accessories to smartphones [8] Group 4: Market Trends - The global wearable market is projected to reach a value of $36.6 billion in 2024, with expectations to surpass $40 billion by the end of 2025 [8] - The smart watch segment, while only accounting for 32% of total shipments, is expected to represent 69% of the market value, highlighting the importance of encouraging consumers to upgrade their devices [8]