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海南“封关”在即,对美妆奢侈品行业意味着什么?
Hu Xiu· 2025-07-29 23:45
Core Viewpoint - The official confirmation of Hainan Free Trade Port's "closure operation" starting December 18, 2025, marks a significant milestone in Hainan's development and signifies the beginning of a new phase of high-level openness in China [1] Group 1: Hainan as a Global Hub - Hainan's "closure" policy features a management model of "one line open, two lines controlled, and free within the island," transforming it into a global "offshore transit station" for brands, significantly reducing tax costs and logistics complexity for high-end cosmetics and luxury goods [2][4] - The model has successful precedents in global free trade ports, such as Singapore and Dubai, which have established themselves as luxury goods distribution centers [3] Group 2: Brand Strategies in Hainan - Brands must adopt multi-dimensional strategies beyond just price advantages to build customer loyalty and ensure repeat purchases in Hainan's new environment [6][31] - The personal duty-free shopping limit for Hainan will increase from 50,000 yuan to 100,000 yuan, with a significant rise in duty-free sales, indicating strong consumer potential [7][8] Group 3: Supply Chain and Consumer Engagement - Hainan is enhancing its warehousing and logistics capabilities to improve supply chain efficiency and flexibility, while brands are encouraged to strengthen their membership systems and private traffic operations to convert tourists into long-term customers [9][30] - The structural transformation of consumer behavior in the post-pandemic era positions Hainan as a critical node for brand positioning in the high-end market [33][32]