Key Takeaways Wendy's digital sales surpassed 20% in Q1 2025, with app engagement hitting a record high. Gamified app features and targeted content are helping increase customer interaction and conversions. Fresh AI deployment in 168 stores is raising average checks and improving order accuracy and productivity.The Wendy’s Company ((WEN) is leaning on digital investments to improve engagement and drive sales as consumer traffic remains under pressure. In the first quarter of 2025, the company continued to ...

Core Insights - Wendy's is anticipating financial pressure on customers for the remainder of the year, leading to a focus on value offerings to attract diners after a 2.1% decline in same-store sales [1][2] - The company is launching new initiatives such as Frosty Fusions and a "100 Days of Summer" program to drive traffic and enhance customer engagement [2] - Technological investments are being made to improve customer experience, including enhancements to the mobile app, loyalty program, and digital menu boards [3] Technological Enhancements - Wendy's is collaborating with Palantir to improve its supply chain through a digital twin that tracks the supply chain network in real time across 3,500 transportation units [4] - The digital twin system alerts Wendy's to potential stock shortages and helps manage raw material orders efficiently [5] - An example of the system's effectiveness is its ability to resolve a network-wide shortage of 10,200 cases of syrup in five minutes, a task that previously required extensive manual effort [6]