Core Viewpoint - Quhuo Limited has announced a strategic partnership with NIU World to create a new chain brand incubation platform focused on fresh beef, aiming to meet the rising consumer demand for premium fresh beef in China through a vertically integrated supply chain ecosystem [1][4]. Group 1: Partnership Details - The partnership employs a dual-engine strategy of "Fresh Beef + New Chain Brands," leveraging NIU World's strengths in the entire industry chain from cattle farming to processing, combined with Quhuo's on-demand food delivery network [2][6]. - The collaboration aims to enhance supply chain efficiency and improve consumer experience while capturing opportunities in the expanding fresh beef market [2][4]. Group 2: Operational Synergies - NIU World controls end-to-end resources, ensuring consistent product quality and supply stability, while Quhuo provides a nationwide real-time delivery network for efficient product delivery [6]. - The initiative is led by Mr. Du Xin, who has extensive experience in brand incubation, and the project achieved over RMB 20 million in sales within the first month, indicating strong market acceptance [6]. Group 3: Market Expansion and Brand Incubation - The joint venture will support high-potential brands with significant fresh beef procurement capacity, offering services in supply chain management, digital operations, and strategic investment to accelerate brand scaling [6]. - The platform has secured cooperation with brands like Zhuang Popo Chinese Fresh Claypot, aiming to create a comprehensive national fresh beef chain brand matrix [6]. Group 4: Supply Chain Financing - The partnership will utilize supply chain financial solutions to help NIU World expand its procurement scale and slaughtering capacity, thereby reducing costs and improving supply chain flexibility [6].