Financial Data and Key Metrics Changes - Second quarter net sales were $264.7 million, up 12.5% year over year, primarily driven by volume growth [18][26] - Adjusted gross margin in the second quarter was 46.9%, compared to 45.9% in the prior year period [18][27] - Adjusted EBITDA in the second quarter was $44.4 million, up approximately $9 million or 26% year over year [19][29] - Capital expenditures for the second quarter were $33.4 million, with cash on hand of $243.7 million at the end of the quarter [29] Business Line Data and Key Metrics Changes - Freshpet remains the number one dog food brand in the U.S. with a 95% market share in the gently cooked fresh frozen branded food dog segment [19] - Digital orders, previously referred to as e-commerce, grew by 40% in the second quarter and now account for 13% of total sales [16] - The company is expanding its product offerings with new complete nutrition bag products and multi-packs [17] Market Data and Key Metrics Changes - Household penetration as of June 29 was 14.4 million households, up 11% year over year [22] - The total buy rate was $110, up 6% year over year, with the heaviest users (MVPs) growing to 2.2 million households, up 18% year over year [22] - Freshpet's products are now in 29,141 stores, with 24% having multiple fridges [20] Company Strategy and Development Direction - The company is focusing on operational improvements and capital efficiencies to deliver long-term margin and free cash flow targets [5][12] - Freshpet is adapting its marketing strategy to better explain the benefits of fresh food and is launching a new media campaign [14][66] - The company is optimistic about expanding its presence in the club channel and has recently expanded its test in a leading club retailer [17][96] Management's Comments on Operating Environment and Future Outlook - Management acknowledges economic uncertainty affecting consumer behavior, leading to hesitance in trading up dog food and deferring pet-related expenses [6][12] - The company has adjusted its net sales guidance for the year, now expecting growth of 13% to 16% year over year [23][30] - Management remains confident in achieving adjusted EBITDA targets of $190 million to $210 million despite the revised sales outlook [30][33] Other Important Information - The company is lowering its capital expenditure estimates for 2025 and 2026 by at least $100 million due to improved operational efficiencies [8][11] - Freshpet is removing its previous net sales target of $1.8 billion for fiscal year 2027 due to challenges in maintaining projected growth rates [24][33] - The company is confident in its ability to achieve long-term margin targets of 48% adjusted gross margin and 22% adjusted EBITDA margin [24][33] Q&A Session Summary Question: Path to 22% EBITDA margin in 2027 - Management believes mid-teens growth over the next couple of years will support the 22% EBITDA margin target, with potential upside from new technologies [36][38] Question: Clarification on net sales target removal - Management confirms that while the net sales target has been removed, the gross margin and EBITDA margin targets remain based on low to mid-teen growth expectations [45][46] Question: Dynamics between household penetration and buy rates - Management acknowledges that while household penetration is growing, the buy rate is impacted by consumers' reluctance to trade up, but there are still positive trends in premium product sales [47][50] Question: Competitive dynamics with Blue Buffalo's entry - Management views increased competition as validation of the category's growth potential and believes it will drive overall category growth, benefiting Freshpet [84][86]

Financial Performance - Net sales reached $263.2 million, a 17.6% year-over-year increase[14] - Adjusted Gross Margin improved to 45.7%, a 40 bps increase[14] - Adjusted EBITDA was $35.5 million, a $5.0 million increase year-over-year, with an Adjusted EBITDA Margin of 13.5%[14] - Operating cash flow was $4.8 million, a decrease of $0.6 million year-over-year[14] Retail Metrics - Total household penetration increased by 13%[14] - Total buy rate increased by 6%[14] - MVP (Most Valuable Pet Parents) household penetration increased by 21%[14] - Cubic feet increased by 7%[14] - Store count increased by 5%[14] - Total distribution points increased by 15%[14] Strategic Initiatives - The company is addressing the current macroeconomic environment by focusing on value products and marketing channels[16, 17, 20] - The company is expanding capacity on-budget and on-time while improving margins[15] - The company expects to end 2025 with $200 million in cash and be free cash flow positive in 2026[65, 69] Guidance - Updated FY 2025 net sales guidance to $1.12 billion - $1.15 billion, representing a 15-18% year-over-year growth[62] - Adjusted EBITDA guidance is $190 million - $210 million[62] - Capital expenditures are expected to be approximately $225 million[62]