Core Insights - The study by TELUS Digital reveals that persona prompting can lead to shifts in moral judgments of large language models (LLMs), resulting in unexpected and inconsistent responses [1][2] - The findings emphasize the need for careful model selection, rigorous testing, and ongoing evaluation to ensure reliable AI behavior in enterprise settings [1][2] Group 1: Study Findings - Persona prompting, which instructs AI models to respond as specific personas, can fundamentally alter reasoning and decision-making [1][2] - Moral consistency across repeated tests is primarily influenced by the model family, while larger models within a family show increased susceptibility to moral variance [1][2] - The study identified a "robustness paradox," where models that maintain character well also exhibit larger shifts in moral judgments when prompted with different personas [1][2] Group 2: Implications for Enterprises - Organizations must evaluate how individual AI models respond to persona prompting and select models that provide consistent outputs without introducing unexpected risks [2] - Continuous testing and monitoring of AI models are essential, especially when decisions impact lives, safety, or rights in regulated environments [2] - TELUS Digital's Fuel iX Fortify enables continuous automated red-teaming to assess AI behavior under various persona prompts [2]

TELUS Digital showcases AI transformation in telecom: Unlocking value with innovative use cases at Mobile World Congress 2026 [Accessibility Statement] Skip NavigationHow 2 trillion tokens and 20+ production use cases help telecoms escape 'Pilot Purgatory' with insights from NVIDIA, F3 Networks and TELUSVANCOUVER, BC, Feb. 24, 2026 /PRNewswire/ - [TELUS Digital] will showcase production-ready artificial intelligence (AI) driven customer experience (CX) and network optimization solutions for telecommunicatio ...

Core Insights - TELUS Digital has launched Fuel iX Fortify, an application designed for automated AI red-teaming to assist enterprises in identifying vulnerabilities within Generative AI systems [1] Company Summary - TELUS Digital is focusing on enhancing cybersecurity measures for enterprises by introducing innovative solutions like Fuel iX Fortify [1] Industry Summary - The launch of Fuel iX Fortify highlights the growing importance of cybersecurity in the context of Generative AI, as companies seek to protect their systems from potential vulnerabilities [1]