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江淮、极氪、奇瑞,排着队造“劳斯莱斯”
3 6 Ke· 2025-05-07 12:28
在今年5月31日至6月8日举行的粤港澳车展上,"犹抱琵琶半遮面"近半年的尊界S800,终于要正式上市。这辆由华为和江淮共同打造的大型轿车,目前预 售价为100万-150万元。 尊界S800要卖上百万,气质"很劳斯莱斯"是关键。不久前举行的上海车展上,源媒汇近距离看过尊界S800,从端庄、厚重的侧面造型,到大灯、门把手、 尾灯的星空灯饰点缀,都十分"劳里莱气"。 尊界S800 | 源媒汇摄 在中国品牌造车路上,早期有向路虎、宝马"看齐"的,近期流行向保时捷"致敬",但敢向劳斯莱斯"靠拢"的,尊界S800是第一个。 而更关键的是,在尊界S800之后,陆续又有来者。 01 国产"莱斯莱斯"频频亮相 在2025年上海车展尊界S800所在的5.2展馆楼下,极氪也秀出了一辆"非常劳斯莱斯"的新车——极氪9X。和尊界S800不一样的是,极氪9X是一款SUV。 极氪9X | 源媒汇摄 在外形设计上,极氪9X对容易让人联想到劳斯莱斯的元素毫不忌讳。例如极氪9X前脸造型中最吸引眼球的"全球SUV最大"一体式格栅,官网甚至明示设 计借鉴了古代宫殿。而劳斯莱斯车型的标志之一,正是帕特农神庙样式的进气格栅。 在上海车展上的首次公开亮相 ...
技术豪华PK品牌豪华
Jing Ji Guan Cha Wang· 2025-04-30 15:42
Core Insights - The articles highlight the competitive landscape between traditional luxury car brands from Germany and emerging Chinese luxury brands, emphasizing the challenges faced by the former in the Chinese market [1][9][11] Group 1: Market Dynamics - Porsche's sales in China dropped by 42% year-on-year in Q1, with its share of global sales falling from 30% four years ago to 13.25% [1] - The emergence of Chinese luxury brands, such as BYD's Yangwang, Huawei's ZunJie, and Chery's Jetour, is reshaping the luxury car market, leveraging advancements in new energy and smart technology [1][2][4] Group 2: Product Launches and Innovations - Traditional luxury brands like Mercedes-Benz, BMW, and Audi are set to launch over 10 new models annually in China, focusing on new generation smart vehicles [2][6][7] - The ZunJie S800, developed by Huawei and JAC, has gained significant attention, with pre-orders exceeding 2,000 units within two hours of its unveiling [2][3] - Jetour's new luxury off-road series, including models like the G700 and G900, showcases advanced technologies and aims to disrupt the market [3][4] Group 3: Brand Positioning and Strategy - Traditional luxury brands emphasize heritage and brand value, while Chinese brands focus on "technological luxury" and innovative user experiences [2][11] - The competition is not just about products but also about redefining what luxury means in the automotive sector, with both sides vying for consumer preference [9][10][11] Group 4: Consumer Trends and Future Outlook - The shift in consumer preferences towards technology-driven luxury experiences is influencing the strategies of both traditional and emerging brands [10][11] - The ongoing battle for market share and brand definition will depend on how well these companies adapt to changing consumer expectations and technological advancements [11]
Follow JETOUR at the Auto Shanghai 2025: A Glimpse of Global Travel and Emerging Off-Road Trends
Globenewswire· 2025-04-29 16:00
Shanghai, April 29, 2025 (GLOBE NEWSWIRE) -- From April 22-24, JETOUR welcomed over 130 media members and influencers from the Middle East, Africa, South America, Asia-Pacific, and CIS regions at Auto Shanghai 2025 for a one-of-a-kind experience. The three-day gathering incorporated the best of JETOUR’s “Travel+” culture together with a historic tech reveal, a JETOUR International media workshop and test drives of the automaker’s newest vehicles. “Travel+” Culture Incorporating the best of Past, Present an ...
海陆空黑科技“惊呆老外”!从上海车展看奇瑞的“海外朋友圈”
Mei Ri Shang Bao· 2025-04-29 01:26
Core Insights - Chery showcased its innovative technologies at the 2025 Shanghai International Auto Show, featuring five brands and 53 models, including advanced vehicles like flying cars and amphibious vehicles, attracting significant international attention [2][4][5] Group 1: Technological Innovations - Chery's display included groundbreaking technologies such as the Kunpeng engine with a 48% thermal efficiency, a flying car capable of seamless land and air transitions, and an amphibious vehicle that can operate in 1.5 meters of water for 40 minutes [5][9] - The company also presented high-speed motors and hydrogen fuel cell innovations, which garnered interest from international media [7] Group 2: Global Expansion and Strategy - Chery has established a unique globalization methodology, having exported its first batch of vehicles in 2001 and now covering over 80 countries with 16 production bases [13] - In Q1 2025, Chery exported 255,000 vehicles, maintaining its position as the leading Chinese automotive exporter, with a global user base exceeding 16.3 million [13][14] - The company is implementing a "technology output + localization production + ecological co-construction" model, exemplified by its new factory in Spain [14] Group 3: Commitment to Innovation and Standards - Chery launched the world's first hybrid technology open-source plan, focusing on patent licensing, laboratory sharing, and talent development, aiming to reshape the global narrative of Chinese automotive companies [12] - The company has accumulated over 29,000 patents and has established a global R&D system, reflecting its commitment to continuous innovation [10]
上海车展奇瑞现象:一场技术自信的全球路演
Jing Ji Guan Cha Wang· 2025-04-27 04:03
Core Viewpoint - Chery has transformed from a "follower" to a "definer" in the global automotive industry, showcasing its technological advancements and redefining the global image of Chinese automobiles through its "Technology Going Global 3.0" strategy [4][17]. Group 1: Chery's Global Presence - The Shanghai International Auto Show attracted significant attention to Chery, with over 5,000 overseas guests and industry media representatives, highlighting the company's growing global influence [1][4]. - Chery's exhibition showcased various technological innovations, including the Kunpeng engine with a thermal efficiency of 48%, and the amphibious vehicle Jetour Zhenghong G900, demonstrating China's comprehensive technological capabilities [1][15]. Group 2: Evolution of Chery's Global Strategy - Chery's international expansion can be categorized into three phases: - Phase 1 (1.0): Product export phase, focusing on cost-effectiveness to enter international markets, with over 1 million vehicles exported from 2001 to 2010 [5][7]. - Phase 2 (2.0): Localization phase, emphasizing ecosystem development and establishing local production bases to enhance brand recognition and market share [7][8]. - Phase 3 (3.0): Technology innovation phase, where Chery transitioned from selling products to exporting technology standards, establishing a global integrated system of R&D, manufacturing, supply chain, and service [8][9]. Group 3: Technological Advancements - Chery has achieved significant technological milestones, including the launch of the Kunpeng engine, which surpasses competitors like Toyota and Volkswagen in thermal efficiency [12]. - The company has established a robust global R&D network with over 29,000 patent applications, positioning itself as a leader in automotive technology [12][15]. Group 4: Market Performance - In 2024, Chery's total sales reached 2.604 million vehicles, with exports of 1.14 million units, setting a new record for Chinese automotive exports [11]. - The brand value of Chery increased by 163%, ranking it among the top three in the Chinese automotive manufacturing industry, reflecting its enhanced market influence [10].