Sales Surge 94% in Canada and 73% in the U.S., Dramatically Outpacing Category GrowthMONTRÉAL, Dec. 09, 2025 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand1, is proud to announce its most dominant Amazon performance to date during Black Friday–Cyber Monday (BFCM), delivering record results and significantly outperforming the overall energy drink category across North America. GURU delivered outstanding growth during the 12-day ...

Core Insights - GURU Organic Energy Corp. reported a significant sales increase of 42% in the U.S. and 11% in Canada during Amazon's October Prime Big Deal Days, outperforming the overall energy drink category in both markets [1][2][4] Sales Performance - Unit sales for GURU increased by 42% in the U.S. and 11% in Canada compared to the previous year, reflecting strong consumer demand for organic energy drinks [2][4] - The total energy drink category in Canada declined by 4% during the same period, while GURU achieved 11% growth, indicating a strong market position [4] - In the U.S., the energy drink category grew by 6%, but GURU's growth rate of 42% was significantly higher, showcasing its competitive advantage [4] Strategic Positioning - GURU secured prominent first-page placements for key search terms on Amazon, maintaining top positions for both branded and competitive keywords [5] - The GURU Zero Variety Pack ranked 2 overall in the energy drink category on Amazon.ca, highlighting its popularity [5] - GURU experienced its second-best sales day ever on Amazon.com, driven by consumer interest in its clean, plant-based products and Prime Exclusive Deals [6] Leadership Commentary - The President and CEO of GURU emphasized the brand's strong performance during Amazon events, validating its strategy and product positioning [7] - The double-digit growth on both sides of the border indicates a growing consumer preference for GURU's offerings, which are marketed as better for health and the planet [7] Future Initiatives - GURU plans to implement new initiatives in the U.S. ecommerce channel to expand reach and accelerate customer acquisition, with promotional plans for Black Friday and Cyber Monday [8][9] - The company is set to launch a refreshed brand look and feel before year-end, aiming to capitalize on the holiday shopping season [8][9] Product Overview - GURU energy drinks are made from plant-based active ingredients, including natural caffeine, and contain no artificial sweeteners [10][11] - The company markets its products through a distribution network of approximately 25,000 points of sale in Canada and the U.S. [11]

Core Insights - GURU Organic Energy Corp. has successfully transitioned to a direct distribution model in Canada, resulting in increased flexibility, growth, and profitability [4][5][10] Financial Performance - Q3 2025 net revenue reached CAD 10.4 million, a 31.4% increase from CAD 7.9 million in Q3 2024 [3][12] - Gross profit for Q3 2025 was CAD 7.4 million, compared to CAD 3.5 million in Q3 2024, with a gross margin of 71.3% [3][13] - The company reported a net income of CAD 1.3 million in Q3 2025, a significant improvement from a net loss of CAD 2.2 million in Q3 2024 [3][14] - Year-to-date net loss decreased by 79% to CAD 1.4 million [7][14] Business Growth - Canadian sales grew by 35.0% to CAD 8.7 million in Q3 2025, driven by strong in-store activation and new product launches [5][12] - U.S. sales increased by 16.4% to CAD 1.8 million in Q3 2025, supported by online sales momentum, particularly on Amazon [6][12] - The company achieved record sales on Amazon in July, with Prime Day sales up 40% in Canada and 96% in the U.S. compared to 2024 [6][12] Operational Efficiency - SG&A expenses declined by 9.4% year-over-year to CAD 6.3 million, indicating improved cost management [13] - The supply chain maintained a 99.5% fill rate during the transition, showcasing operational discipline [8] Market Position and Outlook - GURU is positioned for sustained growth with the launch of new products and continued expansion in the U.S. market [9][10] - The company is entering the second half of the year with confidence, backed by a robust cash position of CAD 24.2 million and no debt [7][11]

Core Insights - GURU Organic Energy Corp. reported a significant sales increase during the July 2025 Prime Day event, with sales up 40% in Canada and 96% in the U.S. compared to 2024 [2][4]. Sales Performance - The company achieved record-breaking sales during the four-day Prime Day event, exceeding last year's results from the traditional two Prime Days, with additional "bonus" days driving sales at two to five times the normal daily run rate in both markets [2][5]. - U.S. sales surpassed a major milestone for the first time, contributing to a new monthly record on Amazon [4]. Brand Strength and Market Position - The success during Prime Day reflects the strength of GURU's brand among health-conscious consumers in both Canada and the U.S. [5]. - The company noted a record number of total customers and a significant increase in new-to-brand buyers, with repeat purchase rates remaining well above industry norms [5]. - Competitive dynamics in the U.S. market are shifting, with smaller brands outperforming some incumbents, and GURU is focused on capturing market share in the growing clean and organic energy drink segment [5][7]. Product Information - GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with no sucralose or aspartame [6][8]. - The company markets its organic energy drinks through an estimated distribution network of about 25,000 points of sale, including Amazon [7].

Core Viewpoint - GURU Organic Energy Corp. has received approval from the Toronto Stock Exchange to renew its normal course issuer bid, allowing the company to repurchase up to 1,514,144 common shares over a 12-month period, reflecting a strategic move to enhance shareholder value and manage capital effectively [1][2][4]. Share Repurchase Program - The repurchase program will commence on July 25, 2025, and conclude by July 24, 2026, allowing GURU to buy back approximately 5% of its outstanding shares as of July 14, 2025 [2]. - GURU plans to execute the share buybacks on the open market at prevailing market prices, with a daily purchase limit of 2,700 shares, which is 25% of the average daily trading volume [3]. Financial Context - The company has previously repurchased 100,640 shares under its current NCIB, which expires on July 24, 2025, at a volume-weighted average price of $1.8242 per share [6]. - GURU believes that the market price of its shares may not always reflect their full value, making the repurchase an appropriate use of capital [4]. Company Overview - GURU Organic Energy Corp. is recognized as Canada's leading organic energy drink brand, having launched the world's first natural, plant-based energy drink in 1999 [8]. - The company markets its products through a distribution network of approximately 25,000 points of sale in Canada and the United States, emphasizing its commitment to clean ingredients and health-conscious energy options [7][8].

Core Insights - GURU Organic Energy Corp. reported a net revenue of CAD 6.5 million for Q2 2025, a decrease from CAD 8.0 million in Q2 2024, primarily due to temporary disruptions in Canadian distribution and the absence of prior year wholesale club rotations in the US [3][8][20] - The company achieved a gross profit of CAD 3.9 million in Q2 2025, with a gross margin expansion to 59.7% compared to 55.8% in Q2 2024, reflecting improved pricing discipline and supply chain efficiencies [3][7][20] - GURU's net loss improved by 46.5% year-over-year, decreasing to CAD 1.4 million from CAD 2.7 million in Q2 2024, indicating progress towards profitability [7][20] Financial Performance - For the six-month period ended April 30, 2025, GURU reported net revenue of CAD 14.2 million, down from CAD 15.1 million in the same period of 2024 [3][20] - Adjusted EBITDA loss narrowed by 55.0% to CAD 1.2 million in Q2 2025, showcasing significant improvement in operational efficiency [3][20] - SG&A expenses declined by 26.2% year-over-year, driven by lower marketing and promotional spending [20] Market and Distribution Strategy - GURU transitioned to a direct distribution model in Canada, regaining control over retail execution and strategic investments, with new agreements in place across all major retailers [6][11] - The company secured distribution with every major Canadian retailer and is expanding into traditional food retailers, sports, outdoors, and natural food store channels [6][7] - US sales grew by 38.9% on a constant currency basis, supported by strong sales velocity and innovation, particularly in online and premium retail channels [7][12] Product Innovation - The launch of new Zero flavors, including Wild Ice Pop, received strong consumer demand, with Wild Ice Pop becoming the top-performing GURU product in Quebec's leading convenience store chain [5][10] - GURU Zero Wild Berry outperformed last year's Tropical Punch launch, becoming one of the brand's most successful new product launches in the US [13] - The company plans to launch Zero Wild Strawberry Watermelon in Quebec retailers and online in Canada in Q3 2025 [10] Future Outlook - GURU aims to drive profitable growth in the second half of the year, with secured variety pack rotations in wholesale clubs for Q4 2025 in Canada and the US [15][20] - The company is focused on scaling its Zero line across premium retail, natural, and online channels while maintaining pricing discipline and tight cost control [17][20]

Core Insights - GURU Organic Energy Corp. will report its financial results for the second quarter ended April 30, 2025, on June 12, 2025, before market opening [1] - A conference call will be held on the same day at 10:00 a.m. ET to discuss the financial results, with a Q&A session for financial analysts [2] Company Overview - GURU is Canada's leading organic energy drink brand, known for its natural, plant-based energy drinks that contain zero sucralose and zero aspartame [3][5] - The company launched the world's first natural, plant-based energy drink in 1999 and has a distribution network of approximately 25,000 points of sale in Canada and the United States [5] - GURU aims to clean the energy drink industry by offering products made from a short list of carefully sourced organic ingredients, including natural caffeine [5] Product Information - GURU energy drinks are crafted to enhance physical and mental performance, utilizing unique blends of plant-based active ingredients [3] - The company emphasizes its commitment to health-conscious consumers by providing "Good Energy" without compromising health [5]