Group 1 - The Middle East smartphone market (excluding Turkey) recorded its highest quarterly shipment volume since Q2 2019 in Q2 2025, with a year-on-year growth of 15%, reaching 13.2 million units, making it the fastest-growing region globally [2][3] - The rebound in the market is attributed to strong consumer demand, holiday spending, and robust economic momentum, despite geopolitical uncertainties [2] - Samsung and Honor performed exceptionally well in Q2, both achieving high double-digit growth, with Samsung benefiting from targeted promotions of its entry-level Galaxy A series and sustained demand for its Galaxy S25 and S24 FE models [5] Group 2 - Honor's shipments nearly doubled compared to Q2 2024, with the Gulf Cooperation Council (GCC) market becoming its core growth engine, driven by retail expansion and AI-driven product positioning [5] - AI is becoming a central pillar for all manufacturers in the Middle East market, as the region is rapidly evolving into a global AI hub, with countries like the UAE, Saudi Arabia, and Qatar integrating AI into their national strategies [5] - To succeed in the competitive market, manufacturers must combine advanced AI features with strong creator collaborations to enhance consumer engagement and loyalty [5]