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Lowe’s responds to housing slump with new shopper perks
Yahoo Finance· 2026-03-28 16:33
Group 1: Housing Market Overview - The median existing home sold for $398,000 in February, marking the 32nd consecutive month of year-over-year price gains [1] - High home prices and mortgage rates have made it difficult for new buyers to enter the market, with mortgage rates recently increasing due to geopolitical events [1][2] Group 2: Lowe's Financial Performance - Lowe's operating income fell during its most recent quarter despite beating earnings expectations [2] - For the full year 2026, Lowe's expects comparable sales to range from flat to up 2% compared to the previous year [2] Group 3: Lowe's Strategic Initiatives - Lowe's is implementing strategies focused on value, convenience, and loyalty to attract customers during the critical spring season [4][8] - The retailer has introduced free same-day delivery on eligible orders over $25 for MyLowe's Rewards and MyLowe's Pro Rewards members [5][10] - Lowe's SpringFest campaign includes promotions on key categories such as lawn and garden, outdoor living, and tools, aimed at energizing shoppers [6][7]