Core Insights - Joby Aviation and Archer Aviation are currently prominent in the eVTOL market, but Boeing's subsidiary Wisk poses a significant long-term threat due to its focus on autonomous eVTOL technology [1] Group 1: Company Strategies - Archer Aviation aims to be an original equipment manufacturer (OEM) selling its aircraft to third-party users, utilizing an asset-light business model that relies on partners' technology and components [2] - Joby Aviation is positioning itself as a vertical transportation services company, planning to use its own eVTOL aircraft in partnership with Delta Air Lines and Uber Technologies to provide air taxi services [3] - Wisk, like Joby, aims to be a transportation services company but is focused on developing an autonomous eVTOL with its Generation 6 aircraft, which could directly compete with Joby's air taxi services [4] Group 2: Certification and Market Dynamics - The certification process for autonomous eVTOLs is complex, leading Wisk to not expect commercial service until at least 2030, which gives Joby and Archer a first-mover advantage [5] - Boeing is proposing a new "Concept of Operations for Automated Flight Rules (AFR)" to facilitate the certification of automated flight, aiming to promote system automation across the industry [6]