Core Message - Siebert Financial Corp. is launching a new campaign called "Generation Wealth" aimed at engaging Gen Z investors through a modern and relatable approach to financial services [1][5]. Campaign Overview - The campaign is designed to reject traditional financial messaging that emphasizes austerity, instead promoting a balanced view of indulgence and financial responsibility [2][4]. - It features a diverse cast of creators and influencers who embody non-traditional paths to wealth, appealing to the aspirations of Gen Z [3][4]. Marketing Strategy - The campaign will utilize various platforms including digital, social media, and out-of-home advertising, with a focus on connecting with Gen Z where they already engage [4][6]. - Siebert Financial is integrating AI tools across its operations to enhance customer engagement and remain relevant in a rapidly changing market [5]. Launch Details - "Generation Wealth" will officially launch in July 2025, starting with influencer content and digital media, followed by out-of-home placements in major U.S. cities [6].