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Netflix buys Ben Affleck's AI filmmaking company InterPositive
TechCrunch· 2026-03-05 16:19
Acquisition Overview - Netflix is acquiring InterPositive, a filmmaking technology company founded by actor Ben Affleck in 2022, to enhance its use of generative AI in filmmaking [1] - The financial terms of the deal have not been disclosed [3] Generative AI in Filmmaking - Netflix has previously utilized generative AI for special effects in original content and aims to leverage ongoing advances in AI effectively [1] - InterPositive's model assists production teams in post-production by addressing continuity issues, lighting adjustments, and environmental enhancements without creating AI actors or synthetic performances [1][2] Creative Intent and Responsibility - Affleck emphasized that InterPositive's tools are designed to protect creative intent, ensuring that creative decisions remain with artists while responsibly exploring technology [3] - Elizabeth Stone, Netflix's chief product and technology officer, stated that the approach to AI focuses on serving the creative community and empowering storytellers rather than replacing them [4]