Core Viewpoint - Starbucks Corporation's stock is experiencing an upward trend due to anticipated tariff relief on imported goods, particularly coffee [1][2]. Group 1: Tariff Relief and Market Reaction - Treasury Secretary Scott Bessent announced that the administration will soon implement cuts in duties on everyday consumer goods, which is expected to lower prices on items not typically produced in the U.S. [2] - The focus of the tariff relief plan includes products such as coffee and bananas, with an emphasis on delivering faster price relief at the register [3][4]. - President Donald Trump's remarks about easing trade costs were interpreted positively by the market, leading to an increase in coffee-linked stock prices [4]. Group 2: Starbucks Merchandise and Consumer Demand - Starbucks gained media attention for a limited holiday cup that became a collectible, with a Glass Bearista Cold Cup priced under $30 quickly selling out [5]. - The overwhelming response to the collectible exceeded internal projections, leading to frustration among fans who could not purchase the item [6]. Group 3: Expansion in China - Starbucks has entered a joint venture with Boyu Capital to expand its retail presence in China, with Boyu Capital set to acquire up to 60% of Starbucks' China store business, valuing it at approximately $4 billion [7]. - Starbucks will retain a 40% interest in the venture while maintaining ownership of its intellectual property [7].

Core Insights - Starbucks Corp has experienced a significant surge in demand for its collectible holiday merchandise, particularly the Glass Bearista Cold Cup, which sold out almost immediately after its launch at $29.95 [1][2] - The resale market for the Bearista cup has seen listings reaching up to $50,000, although no confirmed sales at such prices have been reported, indicating a strong demand that has exceeded the company's expectations [2][6] - The phenomenon surrounding the Bearista cup is reminiscent of previous collectible crazes, such as the Labubu doll, suggesting that Starbucks' holiday items are increasingly viewed as investment opportunities by fans [3][5] Demand and Market Behavior - The rush for the Bearista cup has led to long lines and early arrivals at stores, with some customers camping out to secure a purchase, highlighting the intense demand for limited-edition items [4][5] - Reports indicate that some stores received as few as two cups, which has contributed to customer frustration and heightened tensions among those seeking to buy the collectible [4][6] - The secondary market has played a role in inflating prices, with collectors expressing dissatisfaction over paying resellers, yet the sense of scarcity created by Starbucks continues to drive demand [6] Historical Context and Trends - Starbucks has a history of introducing collectible items, having launched the Bearista character in plush form back in 1997, and has since expanded into limited-edition merchandise [5] - The current frenzy surrounding the Bearista cup reflects a growing trend among Starbucks fans who are willing to invest significant amounts of money and time into acquiring rare or exclusive items [5]