Core Insights - Starbucks Corp has experienced a significant surge in demand for its collectible holiday merchandise, particularly the Glass Bearista Cold Cup, which sold out almost immediately after its launch at $29.95 [1][2] - The resale market for the Bearista cup has seen listings reaching up to $50,000, although no confirmed sales at such prices have been reported, indicating a strong demand that has exceeded the company's expectations [2][6] - The phenomenon surrounding the Bearista cup is reminiscent of previous collectible crazes, such as the Labubu doll, suggesting that Starbucks' holiday items are increasingly viewed as investment opportunities by fans [3][5] Demand and Market Behavior - The rush for the Bearista cup has led to long lines and early arrivals at stores, with some customers camping out to secure a purchase, highlighting the intense demand for limited-edition items [4][5] - Reports indicate that some stores received as few as two cups, which has contributed to customer frustration and heightened tensions among those seeking to buy the collectible [4][6] - The secondary market has played a role in inflating prices, with collectors expressing dissatisfaction over paying resellers, yet the sense of scarcity created by Starbucks continues to drive demand [6] Historical Context and Trends - Starbucks has a history of introducing collectible items, having launched the Bearista character in plush form back in 1997, and has since expanded into limited-edition merchandise [5] - The current frenzy surrounding the Bearista cup reflects a growing trend among Starbucks fans who are willing to invest significant amounts of money and time into acquiring rare or exclusive items [5]