本文自南都·湾财社。 采写 |南都·湾财社记者 刘常源 2月24日，农历正月初八，深圳水贝贵金属市场在春节"不打烊"的喧嚣后，迎来了马年首个正式工作日。 尽管国际金价在假期尾声已重拾涨势，于2月23日就已再度突破5100美元/盎司关口，但这并未浇灭全国"淘金客"的热情。节后开工首日，水贝市场依旧人 流如织，黄金销售延续了春节假期的火爆态势。 香港男孩买金手镯赠妈妈 2月24日14时许，水贝国际珠宝交易中心内人流熙熙攘攘，计算器的敲击声、消费者的询价声、导购员的介绍声互相交织。多家黄金零售档口前围满了来 自各地的顾客前来询价买金。 此前因金价冲高而积压的消费需求，在价格回调后迅速释放。水贝一商场相关负责人此前向媒体透露，春节假期期间，商场人流量"爆棚"，日均人流量达 6000至8000人，高峰期甚至破万，而记者大年初八在深圳水贝现场看到，这股热潮并未随假期结束而退去。 黄金档口火爆，马年金钞受青睐 黄金市场的火爆也带火了相关上下游产业。"春节前是最忙的"，从事黄金饰品手模行业两年多的王小姐告诉南都·湾财社记者，节前几天最忙的时候，她 一天可以拍摄十几件黄金饰品用于宣发，而节后返工首日，新的拍摄需求已经"纷至沓来 ...

Core Insights - The article discusses a significant drop in gold prices in the domestic market, with certain brands experiencing record daily declines, leading to consumer debates on whether to buy at lower prices [3][4]. Price Drop and Market Reaction - Major brands like Chow Sang Sang and Lao Miao saw gold jewelry prices fall by 40-53 CNY per gram, with Chow Sang Sang's price dropping from 1406 CNY to 1353 CNY per gram [3]. - The price drop for a 36-gram gold bracelet translates to savings of approximately 1512-1908 CNY, aligning with reports of a 1500 CNY decrease [3]. - Store employees noted that such a drastic price drop was unprecedented, with some considering personal purchases [3]. International Price Influence - On December 29, the international precious metals market also experienced a sharp decline, with COMEX gold futures dropping by 4.45% and spot gold falling over 200 USD per ounce [4]. - Domestic gold jewelry prices adjusted in response to international market trends, with wholesale markets in Shenzhen also lowering their quotes [4]. Causes of the Price Drop - The immediate triggers for the price drop included profit-taking by institutions due to year-end assessments and the upcoming holiday, alongside policy adjustments from the CME that increased margin requirements for gold and silver futures [5]. - A reduction in liquidity during the holiday season contributed to market volatility [5]. - Long-term factors included a temporary easing of geopolitical risks and a rebound in the dollar, which increased the cost of gold priced in USD [6]. Consumer Sentiment and Market Division - Consumer reactions were polarized, with some purchasing gold for weddings at reduced costs, while others remained cautious, fearing further price declines [8]. - There was debate over whether the price drop constituted a true "crash," as it followed a nearly 70% increase in prices throughout the year [9]. - Concerns were raised about brand premiums on gold jewelry, which could diminish resale value due to included craftsmanship and branding costs [10]. Practical Recommendations - For consumers needing gold for weddings, it is suggested to opt for bank gold bars or local processing to save on premiums [11]. - Current gold holders are advised to avoid panic selling and to utilize official channels for resale [11]. - New investors are cautioned against high-risk leveraged trading in the short term, with recommendations for long-term investments in gold ETFs [11]. Institutional Perspectives - There is a notable divergence among institutions regarding future price movements, with some warning of potential technical corrections while others view the recent drop as a normal retracement after reaching new highs [12]. - High volatility persists, necessitating caution regarding liquidity risks [12]. Long-term Outlook - The long-term fundamentals supporting gold remain intact, including anticipated interest rate cuts by the Federal Reserve and ongoing global central bank gold purchases [13]. - Silver is expected to experience greater volatility due to its industrial demand and elastic characteristics [13].