Core Insights - Goodyear Tire & Rubber Company has launched three new all-terrain tires aimed at meeting the increasing demand for versatile performance across various terrains and vehicles, including SUVs, light trucks, work vans, and electric vehicles [1][5][6] Product Overview - The new lineup includes: - **Goodyear Wrangler Outbound AT**: Designed for adventure-ready SUVs and light trucks, featuring aggressive off-road traction and refined on-road comfort, with a tread life limited warranty of up to 65,000 miles (105,000 km) [2][7] - **Goodyear Wrangler Workhorse AT 2**: Targeted at hardworking professionals, this tire offers enhanced wet traction and a tread life limited warranty of 55,000 miles (90,000 km), along with the Three-Peak Mountain Snowflake (3PMSF) designation [3][7] - **Goodyear Wrangler ElectricDrive AT**: Specifically engineered for electric SUVs and pickup trucks, it combines rugged all-terrain capability with winter driving confidence, featuring SoundComfort® Technology to reduce interior noise and a tread life limited warranty of 50,000 miles (80,000 km) [4][8] Market Positioning - With the introduction of these products, Goodyear is reinforcing its position in key growth segments, addressing the evolving needs of drivers who prioritize reliability, adaptability, and performance from their tires [5][6] Company Background - Goodyear is one of the largest tire companies globally, employing approximately 68,000 people and operating 51 manufacturing facilities across 19 countries. The company focuses on innovation through its two Innovation Centers located in Akron, Ohio, and Colmar-Berg, Luxembourg [9]