Core Viewpoint - Zillow shares fell over 9% due to concerns about competition from Google Search entering the real estate market [1][3] Group 1: Google’s Entry into Real Estate - Google is testing the integration of real estate listings into its search results, powered by HouseCanary [2] - The listings allow users to view property details, request tours, and contact agents, similar to Zillow's offerings [2] Group 2: Market Reaction - The decline in Zillow's stock indicates investor anxiety regarding Google's potential impact on the real estate sector [3] - At one point, Zillow's stock was down at least 11% during the trading session [3] Group 3: Analyst Insights - Analysts note that Zillow's reliance on organic search is limited, which may mitigate potential risks in the short term [3] - Wells Fargo analyst Alec Brondolo stated that a significant financial impact from Google’s listings is not expected, as Zillow does not heavily depend on organic search for traffic [4] - Brondolo compared Google's listings to its hotel metasearch results, suggesting that Zillow and other platforms may bid for home listing ad units rather than Google monetizing directly [5]