Google Performance Max (PMax)
Search documents
Alphabet (GOOGL) Gets PT Boost From Piper Sandler on AI Ad Momentum
Yahoo Finance· 2025-12-14 18:49
Core Viewpoint - Alphabet Inc. (NASDAQ:GOOGL) is gaining attention as an AI stock, with Piper Sandler raising its price target to $365.00 from $330.00 while maintaining an "Overweight" rating, driven by positive revenue impacts from AI ad tools despite high valuations [1][3]. Group 1: Financial Performance - Piper Sandler's AD buyer survey indicates that Google's Search is capturing a larger share of digital advertising budgets for the first time in three years [2]. - Google's return on investment remains strong, with Performance Max (Pmax) and Gemini contributing significantly to incremental revenue [2][3]. - GOOGL's multiples have increased by approximately 50% over the past year, prompting analysts to boost estimates and raise the price target [3]. Group 2: AI Tools and Market Position - Google Performance Max (PMax) is an AI-driven campaign tool within Google Ads, while Gemini represents a suite of advanced, multimodal AI models [3]. - The fundamentals of GOOGL are considered impressive, although there is a consensus that other AI stocks may present greater upside potential with less downside risk [4].