Product & Strategy - Jeep reintroduced the Cherokee, a midsize SUV, to address the largest segment in the United States and aims to reinvigorate sales [2][3] - Jeep plans to launch four new products in the next four months [4] - Jeep unbundled features like steel bumpers to lower prices and offer customers more choices [7] - Hybrid powertrains are becoming standard for mass market editions, complementing Jeep's existing plug-in hybrids and BEVs [15][16] Pricing & Affordability - Initial pricing for the new Jeep Cherokee will be over $40,000, with a base model in the mid-$30,000 range expected next year [10][11] - Jeep has been re-evaluating its pricing strategy to address customer concerns about affordability and monthly auto loan payments [10][12][13] Manufacturing & Costs - Manufacturing in Mexico is subject to tariffs, impacting costs, but Jeep aims for flexibility due to its global brand and multiple nameplates at the plant [8] - The powertrain is built in Dundee, Michigan, contributing to a value equation that allows for aggressive pricing [9] Market Demand & Legacy - There is customer demand for the return of the Jeep Commander, a boxy, three-row SUV discontinued in 2010 [16][17][18]