Summary of Perion Network (PERI) FY Conference Call - August 12, 2025 Company Overview - **Company**: Perion Network (PERI) - **Industry**: Digital Advertising Key Points and Arguments Transformation and Positioning - Perion has undergone a significant transformation, shifting focus from supply-side advertising technology to demand-side solutions for Chief Marketing Officers (CMOs) [3][4] - The company aims to create a unified platform for CMOs to manage their media investments across various channels, likening its platform to a "Salesforce for CMOs" [4][5] Business Momentum - The company reported strong momentum in its digital out-of-home (DOOH) advertising segment, which is growing rapidly, especially in the APAC and EMEA regions [6][7] - Perion's performance in Connected TV (CTV) is also promising, with the launch of a new performance CTV solution [7][26] Market Inefficiencies - A major inefficiency identified in the market is the frequent turnover of CMOs, which complicates budget management and performance tracking [10][12] - The lack of a centralized platform for data and metrics makes it difficult for CMOs to demonstrate ROI to CFOs [12][13] Product Offerings - Perion One is designed to address market inefficiencies by consolidating data and utilizing AI for optimization across various advertising channels [15][16] - The acquisition of Greenbids enhances Perion's optimization capabilities, allowing for customized AI bidding across multiple platforms [20][25] Growth Projections - The company expects to outpace the market growth rate of 13% for CTV, projecting growth above 20% [34][36] - Digital out-of-home advertising is projected to grow at 8% in the US, with programmatic DOOH growing at 15% [40][42] Financial Outlook - For the current year, Perion anticipates revenues of approximately $440 million and EBITDA between $44 million and $46 million [52][53] - The company expects continued double-digit growth in its core business segments, excluding search [52][53] Strategic Focus - Perion is focusing on larger brands initially, with plans to expand to small and medium-sized businesses (SMBs) and eventually self-serve options for small businesses [18] - The company aims to be a leader in AI-driven advertising solutions, positioning itself as a key player in managing a trillion-dollar market [55] Additional Important Insights - The digital out-of-home market in APAC is expected to reach $21 billion next year, highlighting significant growth potential [43] - Perion's partnerships in Japan and China are facilitating cross-border advertising opportunities, enhancing its market presence [45][46] - The search business is expected to decline, with an estimated revenue of $20 million per quarter, as consumer behavior shifts away from web search [48][49] This summary encapsulates the key insights from the Perion Network conference call, highlighting the company's strategic direction, market opportunities, and financial outlook.