Core Insights - Accenture has announced a new investment in WEVO, an AI-powered customer research platform that helps firms simulate and validate behaviors before launching products and services [1] - The collaboration aims to address the challenge of rapidly changing customer expectations, with three in four customers wanting companies to respond faster to their needs [1] - WEVO's platform allows teams to test value propositions and product experiences quickly, providing behavioral insights in hours rather than weeks [1] Company Overview - WEVO, founded in 2017, combines large-scale human insight with AI simulation to predict audience reactions to new concepts and campaigns before launch [1] - The platform has been adopted by global brands to optimize product development, digital experiences, and marketing strategies [1] - WEVO joins Accenture Ventures' Project Spotlight, which provides high-growth enterprise technology companies access to Accenture's expertise [1] Accenture's Strategy - Accenture is a global professional services company that helps enterprises reinvent by building their digital core and leveraging AI for value creation [1] - Through its Reinvention Services, Accenture integrates capabilities across strategy, consulting, technology, operations, and industry expertise to deliver solutions for clients [1] - The investment in WEVO aligns with Accenture's goal to enhance customer-centered innovation at every stage of product development [1]