Core Viewpoint - The 2025 "Guangxi Brand" Xiangzhou Featured Agricultural Products Production and Sales Matching Fair highlighted the launch of the Xiangzhou Rice brand image and promotional slogan, emphasizing the region's agricultural heritage and modernization efforts [1]. Group 1: Agricultural Heritage - Xiangzhou, located in central Guangxi, is known as "China's Spring Capital" with over 300 springs and a rich history of rice cultivation, making it a significant agricultural area [4]. - The region's agricultural roots date back to the Neolithic Age, with historical records praising Xiangzhou rice as the best in southern China [5]. Group 2: Modern Agricultural Practices - Xiangzhou has developed a planting system with unified varieties and standards, focusing on high-quality rice varieties to ensure food security and standardization from planting to sales [6][7]. - The rice industry has positively impacted local farmers' incomes and revitalized agricultural culture through initiatives like "rice field micro-vacation" and "Harvest Festival" [8]. Group 3: Brand Development and Cultural Integration - The Xiangzhou Rice brand aims to connect traditional agriculture with modern vitality, promoting ecological protection, industrial upgrading, and cultural inheritance [8][9]. - The brand's development includes digital empowerment and cultural integration, positioning Xiangzhou Rice as a medium for rural revitalization [9].