Core Viewpoint - The 2025 "Guangxi Brand" Xiangzhou Featured Agricultural Products Production and Sales Matching Fair highlighted the launch of the Xiangzhou Rice brand image and promotional slogan, emphasizing the region's agricultural heritage and modernization efforts [1]. Group 1: Agricultural Heritage - Xiangzhou, located in central Guangxi, is known as "China's Spring Capital" with over 300 springs and a rich history of rice cultivation, making it a significant agricultural area [4]. - The region's agricultural roots date back to the Neolithic Age, with historical records praising Xiangzhou rice as the best in southern China [5]. Group 2: Modern Agricultural Practices - Xiangzhou has developed a planting system with unified varieties and standards, focusing on high-quality rice varieties to ensure food security and standardization from planting to sales [6][7]. - The rice industry has positively impacted local farmers' incomes and revitalized agricultural culture through initiatives like "rice field micro-vacation" and "Harvest Festival" [8]. Group 3: Brand Development and Cultural Integration - The Xiangzhou Rice brand aims to connect traditional agriculture with modern vitality, promoting ecological protection, industrial upgrading, and cultural inheritance [8][9]. - The brand's development includes digital empowerment and cultural integration, positioning Xiangzhou Rice as a medium for rural revitalization [9].

Core Viewpoint - Qingyuan Silmiao Rice is set to enter the high-end community of Zhujiang Dijing, showcasing its quality and aligning with the premium positioning of the area [5][6]. Group 1: Product Quality and Characteristics - Qingyuan Silmiao Rice is known for its long, crystal-like grains and rich aroma, often referred to as the "Jade of Rice" [6][7]. - The rice is cultivated in the ecological development area of northern Guangdong, utilizing innovative farming methods such as the "fish-rice co-culture" system and "rice-insect co-production" model, which contribute to its unique quality [7][8]. Group 2: Marketing and Community Engagement - The community promotion activities for Qingyuan Silmiao Rice have been well-received, with events held in various locations, attracting significant consumer interest [4][12]. - An interactive tasting event is scheduled for September 12 at Zhujiang Dijing, featuring tasting zones, product displays from over 20 local rice enterprises, and engaging activities for attendees [13][14][15]. Group 3: Industry Development and Capacity - Qingyuan is actively developing five major billion-level modern agricultural industries, with a focus on establishing a provincial-level modern agricultural industrial park for Silmiao Rice [9]. - The annual processing capacity for Silmiao Rice is projected to exceed 600,000 tons, addressing previous processing limitations and enhancing the overall industry framework [10].

For personal use only 2025 AUSTRALIAN RICE CONFERENCE Shaping the future Paul Serra SunRice Group CEO August 2025 2 0 2 5 A U S T R A L I A N R I C E C O N F E R E N C E Important notice & disclaimer This presentation has been prepared by Ricegrowers Limited (SunRice) and provides summary information only. SunRice has prepared this presentation in good faith believing the statements made in it to be true as at the date of the presentation. SunRice is not otherwise warranting the accuracy of the information ...