Group 1 - Kering Group showcased its brands at the 8th China International Import Expo, emphasizing its commitment to quality, sustainability, and cultural heritage under the theme "Creative Legacy" [2] - CEO Luca de Meo highlighted the importance of engaging with Chinese consumers and local industry partners to explore new development opportunities and support sustainable growth in the luxury fashion industry [2][9] - The exhibition design by Gensler utilized natural imagery and sustainable materials, with approximately 50% of the booth materials being reused from the previous expo [4][5] Group 2 - Kering's core brand Gucci presented a collection of vintage silk scarves and hosted interactive workshops with artists, enhancing visitor engagement [8] - Balenciaga showcased its summer collection for the first time after its fashion week debut, while McQueen's custom gowns made their global debut at the expo [8] - Kering launched a new fragrance series from Balenciaga and introduced the Bottega Veneta perfume line to the expo for the first time [8] Group 3 - Kering signed a strategic cooperation memorandum with Shanghai Fashion Week to initiate the "Kering CRAFT Creative Residency Program," aimed at discovering and empowering emerging Chinese creative talents [9] - The program will enhance the brand-building and business operation capabilities of Chinese designers, aligning with Kering's vision of fostering local brands and exploring collaborative opportunities [9] - Kering also established a partnership with China Resources Vientiane Life to implement sustainable practices in shopping centers, integrating China's dual carbon strategy and green building standards [11]