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L'Oreal's $4.7 billion Kering beauty buy offers decades of potential
Reuters· 2025-10-21 14:45
Core Viewpoint - L'Oreal's acquisition of cosmetic and fragrance brands from Kering for $4.7 billion is expected to solidify its position in the beauty sector, particularly with the inclusion of 50-year licenses for brands like Gucci [1] Group 1: Acquisition Details - The deal involves L'Oreal purchasing brands from Kering, which includes significant licenses that will enhance L'Oreal's portfolio in the beauty market [1] - The acquisition is valued at $4.7 billion, indicating a substantial investment aimed at expanding L'Oreal's market share [1] Group 2: Market Implications - This strategic move is likely to confirm L'Oreal's dominance in a growing segment of the beauty industry, reflecting the increasing importance of luxury brands in cosmetics and fragrances [1] - The long-term licenses, particularly for Gucci, are expected to provide L'Oreal with a competitive edge in the beauty sector [1]