Market Reaction - Shares of gun manufacturers experienced a significant spike following the assassination of conservative activist Charlie Kirk, a trend commonly observed after high-profile shootings as consumers tend to purchase firearms out of fear of potential restrictions on gun sales [1][4]. - Smith & Wesson Brands Inc. saw its shares rise by 6.7% on Wednesday afternoon, with an additional increase of 2.6% during premarket trading on Thursday before declining by approximately 2% after the market opened [1]. - Sturm Ruger & Company closed up more than 3% on Wednesday and surged an additional 3% during after-hours trading, while American Outdoor Brands rose by 5.3% on the same day [2]. Historical Context - Historical data indicates that gun stocks typically surge after mass shooting incidents. For instance, following the assassination attempt on President Donald Trump, Smith & Wesson shares increased by 11% and Sturm Ruger & Company by 5% [5]. - After the Uvalde elementary school shooting in 2022, Smith & Wesson stocks surged by 7% and Sturm Ruger & Company jumped by 4% [5]. Industry Insights - Experts have noted that the gun industry operates under "perverse incentives," where sales and stock prices tend to rise in the aftermath of violent events [3]. - Research indicates that high-profile shootings lead to increased gun purchases as individuals seek to protect themselves and hedge against potential firearm bans [4].

the experience of going to your local gun shop. It may be fine for me when I walk in. It's, "Hey, Don, how's it going?" Uh, if you're a first-time gun buyer, if you're a female, if you're someone that's young, that's an uncomfortable experience in many cases.So, Grab a Gun allows you to do that the way you'd buy everything else, like you would on Amazon, if you're buying home decor or or other goods. And so, we're bringing the experience that they're shopping with everything else to the regular consumer. An ...