HERSHEY'S Harry Potter™ inspired chocolates

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HAUNTINGLY TASTY: THE HERSHEY COMPANY UNWRAPS NEW TWISTS ON BELOVED HALLOWEEN CLASSICS
Prnewswire· 2025-08-12 13:00
Core Insights - Hershey is enhancing its Halloween product lineup with new and nostalgic offerings, including REESE'S Mini Pumpkins and KIT KAT® Counts, aimed at making celebrations more enjoyable for consumers [1][2] - The company is introducing a variety of snack-size assortments tailored for different preferences, ensuring a broad appeal for Halloween treats [3][4] Product Innovations - New pouch structures for on-the-go snacking, including collaborations with Peanuts® and Harry Potter™, are designed to enhance the Halloween experience [2][3] - Seasonal products include KIT KAT® Witch's Brew, REESE'S Bats, and HERSHEY'S Nuggets Pumpkin Spice Latte, catering to diverse taste preferences [3][4] Market Position - Hershey remains a leading choice for Halloween candy and snacks, with a strong emphasis on variety and seasonal flavors to attract consumers [4][5] - The company boasts over 90 brand names and generates more than $11.2 billion in annual revenues, highlighting its significant market presence [5][6] Commitment to Community - Hershey has a long-standing commitment to ethical and sustainable operations, with a focus on education and community support through initiatives like the Milton Hershey School [6]