Core Insights - HOKA has launched the Speedgoat 7, an evolution of its popular trail running shoe, designed for performance across various terrains [1] - The Speedgoat 7 features upgraded traction, cushioning, and a new integrated gaiter attachment, enhancing its versatility and performance [1] - HOKA's "Run Wilder" campaign promotes the Speedgoat 7, showcasing its performance through real-world tests in Iceland [1] - The company is also hosting the HOKA Speedgoat 7 Vert Challenge, encouraging runners to achieve 7,000 feet of vertical gain in 30 days [1] Product Features - The Speedgoat 7 includes a super-critical foamed EVA midsole for enhanced energy return and a Vibram® Megagrip outsole with Traction Lugs for improved grip [1] - Key features also include updated lug orientation, a lightweight RPET woven textile upper, and a heel pull tab with reflective details [1] - The shoe is available in various sizes and colorways, with a retail price of $165 [1] Company Background - HOKA is a division of Deckers Brands, known for its innovative performance footwear and apparel [1] - The brand emphasizes constant innovation and collaboration with elite athletes to enhance its product offerings [1] - Deckers Brands has a history of over 50 years in building niche footwear brands into market leaders [1]