Core Insights - HPQ Silicon Inc. has launched a new brand "HPQ Endura" for its lithium-ion batteries featuring third-generation silicon-based anode material developed in partnership with Novacium SAS, marking a significant entry into the high-performance battery market [1][2][4] Product Development - HPQ Endura batteries are available in 18650 (4,000 mAh) and 21700 (6,000 mAh) formats, offering high energy density and a cycle life of nearly 1,000 full charge-discharge cycles, validated through laboratory and pre-commercial production [3] - The batteries are designed for critical sectors such as electric mobility, consumer electronics, telecommunications, and defense, emphasizing the company's commitment to innovation and market impact [4] Market Strategy - HPQ has acquired the domain HPQEndura.com to facilitate distribution and customer engagement, with plans to launch the platform by the end of Q3 2025 [6] - A dedicated commercial team led by Derick Lila will implement a scalable go-to-market strategy, focusing on securing strategic partnerships and converting industry interest into recurring revenue [7][9] Market Potential - HPQ aims to commercialize HPQ Endura batteries across Canada, the United States, and Mexico, targeting a rapidly expanding market with significant growth potential [10] - A 1% market share in Canada represents an opportunity of approximately USD 8.6 million, while similar shares in the U.S. and Mexico could yield USD 63.7 million and USD 86 million respectively by 2030, indicating potential for exponential growth [11] Industry Context - The global market for 18650 and 21700 batteries was valued at USD 15.92 billion in 2024 and is projected to reach USD 45.60 billion by 2033, with a compound annual growth rate (CAGR) of 12.4% [13] - The Canadian market is expected to grow from USD 860 million in 2024 to USD 2.46 billion by 2033, while Mexico is projected to reach USD 8.6 billion by 2030 with a CAGR of 15% [13]